Blue Label Pizza is a Singapore brand with an American spirit, built around pizza, wine and the energy of a lively American city restaurant.

The first outlet is tucked in a back alley off a busy nightlife street, with a large window opening the restaurant to the city. Neon signage, blue leather banquettes, maple butcher block high tables bolted to the floor, and focused lighting create a space that feels urban, intimate and full of energy.

It is noisy, vibrant and alive a mix of good smells, movement, warm light and city buzz. An explosion of the senses, but still elegant and carefully put together.